For the launch of "Overdose" on Prime Video, we paid tribute to the film's action-packed intensity. We created an OOH campaign concealing the sensitive content to amplify the desire to discover the trailer using a QR code.

Sensitive content

This content includes potentially sensitive content.

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For the launch of the new season of a docu-series on football, we decided to troll the Paris Saint-Germain die-hard fans by turning the official trailer of the series into a trailer full of mistakes about football knowledge. Which would undoubtedly make the fans react and turn them into the ambassadores and the media of the campaign.

The trailer troll

Turning fans into media, we put all our lack of football knowledge in a trailer.

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Prime Video offers customers a vast collection of movies, series, and sports—all available to watch on hundreds of compatible devices. 

Prime Video

To launch “Don’t Ever Show This To Anyone” the Prime Video documentary recounting the success story of Orelsan (one of the most famous French rappers) we bought every single billboard between Orelsan’s hometown in Normandy and Paris, the city of his national consecration, and designed a 245km long open-air exhibition of intimate photos & anecdotes about the artist life.